For marketing and creative firms doing great work but leaving money on the table. Each engagement has a fixed scope, a fixed fee, and one clear outcome — a sharper budget, a stronger rate card, or a benchmarked scorecard you can act on.
Not an open-ended retainer — a focused engagement with a defined scope, a fixed fee, and a deliverable you can use the day it lands.
A budget that mirrors how your agency actually runs — by client, project, and service line. Built around your goals, so every number has a job to do and nothing hides.
Know what your people and hours are really worth. We tighten utilization and rebuild your rate card so the work you sell covers its cost — and moves you from busy to genuinely profitable.
See how your firm measures up against creative-industry KPIs — profitability, liquidity, efficiency — on a scorecard that shows exactly where the gauges read red, yellow, and green.
Cash flow is like blood. When it’s healthy and flowing, nobody thinks about it, and rightly so. Cash is how we transfer value from one party to another, whether that involves a client, an employee, an investor, a lender, or a vendor. Like blood carries oxygen, cash carries business life.
“Money isn’t everything. It isn’t nothing, either.
You should be in business primarily for two purposes. The first is to make money, and the second is to have an impact via effective work.”
Four of the most revealing KPIs for any creative firm — swipe between them, enter your numbers, and see exactly where you stand in under a minute.
Run each check above and its result lands here beside the benchmark — a quick, board-style read across all four KPIs at once. 0 of 4 complete.
The same three steps for every service — so you know the scope, the fee, and the outcome before we begin.
We pick the service, the deliverable, and the timeline together. Fixed fee, fixed scope — no scope creep, no open-ended retainer.
I dig into your costing, utilization, rate cards, and KPIs — and turn the mess into clear, plain-English findings.
You get a deliverable you can act on and a walkthrough to match, so the insight sticks long after the engagement ends.
Finance & Accounting Director with 15+ years of progressive experience, leading the finance function for creative agencies and professional-services firms across Egypt and Saudi Arabia.
My specialty is where creative work meets the numbers: project profitability and job costing, pricing and rate-card strategy, utilization and realization analytics, and benchmarking against creative-industry KPIs — all on a foundation of full-cycle accounting, close, and IFRS compliance.
Through Punctuate, I've packaged that experience into three focused, productized services — so any creative firm can get director-level financial thinking without carrying it full-time.
Accounting Manager, Egypt & KSA with 15+ years of progressive experience across diverse industries, including creative agencies and service-oriented businesses.
A results-driven partner with proven expertise in full-cycle accounting, financial reporting, and building accounting departments from the ground up — designing internal controls, managing complex budgets and cash flows, and delivering accurate financial statements under tight deadlines.
She translates financial data into actionable insight that supports business growth and operational efficiency, ensuring IFRS and tax compliance every step of the way.
